***New London to Monaco 2017 sponsor announcement***
We are absolutely thrilled to announce our London to Monaco 2017 water bottle sponsor Electric Shadow. Even more exciting, Electric Shadow is a film production company owned by BLUE ambassador and 2016 London to Monaco rider extraordinaire known to most who rode with us last year as superhero 'Merman'!
“The 2016 London to Monaco ride was one of the best-worst-fun-terrifying-rewarding-exhausting-multihyphenate things I’ve ever done. I’m so sad not to be able to do the full ride this year. But I’ll be with you all every sip of the way. And please, when you’re halfway up a mountain, remember a little bit of creative swearing can be very motivational!"